Tampax said, ‘not all people with periods are women’ later, the tampon company has faced criticism.
Tampax posted on Twitter in the support of Transgenders and claimed that ‘not all women have periods.’
The sanitary towels and tampon company tweeted: Fact: Not all women have periods. Also a fact: Not all people with periods are women. Let’s celebrate the diversity of all people who bleed. #mythbusting #periodtruths #transisbeautiful.’
However, feminists stood up online, accusing Tampax’s owner of erasing women from their message.
Other people admired the company for inclusivity and for showing support to transgender people in their tweets.
Laurence Fox, the actor, who is among those people who have an opposite view with Tampax, said, he is truly interested to know who at Tampax thought it might be a good idea to take a risk to their entire client base (Biological Women) against anti-factual and anti-woman.
Susan Dalgety, writer, and feminist said, she doesn’t have any idea why it was a good marketing tactic to divide their sole customer base in this way.
Buck Angel, a transgender, also criticized the brand, said that the only people who get periods are biological women and transgender men.
This whole situation led to a boycott of the famous brand by women who think they were being erased by their message on Twitter.
Although, transgender groups praised the company for including other identities in their post and showing support. They said, most of the criticism towards Tampax was transphobic and said by ‘TERFs’ – trans-exclusionary radical feminists.
JK Rowling was accused of being transphobic after claiming that only women can experience menstruation. She said this statement in June.
The popular sanitary towels and tampon company marketed their new product known by the name Luna, which was launched with the aim of being ‘as inclusive as possible’.