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6 30.jpg?resize=1200,630 - Band-Aid Will Make Brown & Black Toned Bandages That Embrace The Beauty of Diverse Skin

Band-Aid Will Make Brown & Black Toned Bandages That Embrace The Beauty of Diverse Skin

Band-Aid is creating a range of bandages that “embrace the beauty of diverse skin,” including hues that better match the skin tones of brown and black customers.

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On Wednesday, the Johnson & Johnson owned brand made the announcement in an Instagram post.

© Instagram

Band-Aid’s traditional soft-pink bandages have long been a point of argument among people of color who have questioned why white skin is the default shade for a range of flesh-toned products, as well as nude bras and other clothing.

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© Bloomberg

Band-Aid’s announcement on Instagram also noted that the brand plans to donate to Black Lives Matter. 

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A spokesperson said Band-Aid will donate $100,000 to BLM, in addition to the $10 million Johnson & Johnson has committed to “fighting racism and injustice in America” over the next three years.

© TOBY MEISENHEIMER

“We stand in solidarity with our black colleagues, collaborators, and community in the fight against racism, violence, and injustice,” Band-Aid posted on the photo-sharing platform. “We are committed to taking actions to create tangible change for the Black community.”

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© Wikipedia

This is not the first time Band-Aid launched bandages for people of color.

The company unveiled its Perfect Blend brand in 2005, which included a bandage line designed to match multiracial skin tones, however, Band-Aid said that the line was discontinued because of the “lack of interest at the time.”

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© Vocal Media

Today, the Perfect Blend brand sells clear bandages.

“We are excited to bring back a similar product with improved comfort and flexibility,” Band-Aid said in a statement to CNN Business, noting that the brand first launched clear bandages in the 1950s.

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