Band-Aid is creating a range of bandages that “embrace the beauty of diverse skin,” including hues that better match the skin tones of brown and black customers.
On Wednesday, the Johnson & Johnson owned brand made the announcement in an Instagram post.
Band-Aid’s traditional soft-pink bandages have long been a point of argument among people of color who have questioned why white skin is the default shade for a range of flesh-toned products, as well as nude bras and other clothing.
Band-Aid’s announcement on Instagram also noted that the brand plans to donate to Black Lives Matter.
A spokesperson said Band-Aid will donate $100,000 to BLM, in addition to the $10 million Johnson & Johnson has committed to “fighting racism and injustice in America” over the next three years.
“We stand in solidarity with our black colleagues, collaborators, and community in the fight against racism, violence, and injustice,” Band-Aid posted on the photo-sharing platform. “We are committed to taking actions to create tangible change for the Black community.”
This is not the first time Band-Aid launched bandages for people of color.
The company unveiled its Perfect Blend brand in 2005, which included a bandage line designed to match multiracial skin tones, however, Band-Aid said that the line was discontinued because of the “lack of interest at the time.”
Today, the Perfect Blend brand sells clear bandages.
“We are excited to bring back a similar product with improved comfort and flexibility,” Band-Aid said in a statement to CNN Business, noting that the brand first launched clear bandages in the 1950s.