• news
  • Life
  • Entertainment
  • Family
  • Animals
  • Food
  • Health Tip
  • Life Hacks
  • Quiz
Skip to content

  • news
  • Life
  • Entertainment
  • Family
  • Animals
  • Food
  • Health Tip
  • Life Hacks
  • Quiz

  • news
  • Life
  • Entertainment
  • Family
  • Animals
  • Food
  • Health Tip
  • Life Hacks
  • Quiz

getty 13.jpg?resize=1200,630 - Uncle Ben’s To Follow Aunt Jemima In Phasing Out Racial Stereotypes

Uncle Ben’s To Follow Aunt Jemima In Phasing Out Racial Stereotypes

The parent company of Uncle Ben’s rice announced their plan to change the rice maker’s “brand identity” in response to criticism that its logo and name promote racial stereotypes.

ADVERTISEMENT

Mars, Inc. said in a release Wednesday, “we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices.”

Source: Getty Images

“Racism has no place in society. We stand in solidarity with the Black community, our Associates and our partners in the fight for social justice,” they said.

ADVERTISEMENT

“We know to make the systemic change needed, it’s going to take a collective effort from all of us — individuals, communities and organizations of all sizes around the world.”

“We don’t yet know what the exact changes and timing will be, but we are evaluating all possibilities,” Mars added.

ADVERTISEMENT

The announcement comes after weeks of protests calling for the end of systemic racism, which brought renewed awareness of pervasive racial stereotypes.

According to Ms. Kern Foxworth’s book and other reference materials, a Houston rice farmer named Ben was renowned for the quality of his crops.

ADVERTISEMENT
Source: Mars, Inc.

During World War II, a Texas food broker named Gordon L. Harwell supplied a special kind of white rice to the armed forces under the brand name Converted Rice.

ADVERTISEMENT

In 1946, Mr. Harwell had a dinner with who was thought to be his business partner, and decided to rename his brand to Uncle Ben’s Converted Rice and the maitre d’hotel of the restaurant, Frank Brown, could model to represent the brand.

Source: Attic Paper

Despite the fact that Ben is not involved to the creation of the Uncle Ben brand, the company made Uncle Ben the head of the company and changed his blue jacket to a business suit as part of an advertising campaign in 2007.

ADVERTISEMENT
Source: The New York Times

Luke Visconti, partner at Diversity Inc. Media that launched the campaign said in an interview, “This is an interesting idea, but for me it still has a very high cringe factor.”

ADVERTISEMENT

Posts

vonvon article.png - Vera Wang Confirms Her Age After People Doubted She’s 70 Years Old
news

Vera Wang Confirms Her Age After People Doubted She’s 70 Years Old

January 2, 2023
mcdonalds.jpg - Six-Year-Old Girl Chokes On ‘Face Mask’ Buried Inside McDonald’s Chicken Nuggets
Food • news

Six-Year-Old Girl Chokes On ‘Face Mask’ Buried Inside McDonald’s Chicken Nuggets

December 31, 2022
dsfasdf 1.jpg - The "World’s Oldest Person" Celebrates Her 134th Birthday At A Banquet Party
Life • news

The “World’s Oldest Person” Celebrates Her 134th Birthday At A Banquet Party

December 25, 2022
6 30.jpg - Band-Aid Will Make Brown & Black Toned Bandages That Embrace The Beauty of Diverse Skin
news

Band-Aid Will Make Brown & Black Toned Bandages That Embrace The Beauty of Diverse Skin

December 25, 2022
asdf.jpg - Man, 24, Dies In Explosion While Attempting To Loot ATM In Philadelphia
news

Man, 24, Dies In Explosion While Attempting To Loot ATM In Philadelphia

December 25, 2022

Pages

  • SJnews com

[rsnippet name="sitename" multi-site="true"] Copyright 2020. All rights reserved.

Privacy Policy   [rsnippet name="termsofservice" multi-site="true"]   [rsnippet name="editors" multi-site="true"] [rsnippet name="naver-post" multi-site="true"]