Giselle Aviles, 21, from Texas wrote a tweet on Saturday about her father’s taco truck, Taqueria El Torito.
She learned that her dad’s small food truck business was struggling during the pandemic, so she made a heartwarming plea on Twitter.
“I wouldn’t normally do this, but my dad’s taco truck business is struggling, he only sold $6 today,” she said. “If you could retweet, I would appreciate you so much!!”
According to Giselle, the food truck’s sales began to plummet when the pandemic hit. She and her father have a close father-daughter relationship, so Giselle would often ask him about his sales for the day. He sometimes would earn $60, $40, or $20 in a day. However, this time, he told her he had only made as little as $6 last Saturday.
“When he said $6, it was kind of like are you kidding me?” Aviles said in a CNN report. “So, I just said well we have nothing to lose and I decided to make the tweet that day.”
Giselle’s social media plea worked. By Sunday night, the post had gathered around 2,000 retweets. She told her father that he should start to prepare for many new customers when the truck opened the next day. Giselle added that her father didn’t understand social media, so he didn’t know what to expect.
When his father arrived at his food truck at 8 a.m. on Monday, a line of customers already awaited him and some who had been waiting as early as 6 a.m.
The business was so busy the food truck had to close down twice, once to restock and again when they were completely sold out. He even recruited Giselle to help with the orders.
Giselle estimated that more than 100 customers came through on Monday during her shift. She said she appreciates the support for her dad’s business and has since made an Instagram page for more customers to find his truck.