Nike is having trouble comprehending the recent Lil Nas X ‘Satan Blood Sneakers’ facade that left the world stunned.
According to media reports, the blood-infused sneakers were sold in less than a minute with many assuming they were a part of Nike’s latest collection. However, the brand is now suing for copyright infringement and dilution over the popular ‘satan sneakers’ collaboration with the rapper. Moreover, the sportswear giant claims that they were left dumbfounded after the product’s release.
In the same way, the brand is calling out for a boycott of the product, with demands of the destruction of every single pair of the famous rapper’s satan-themed shoes. And that’s because they feel that the product allegedly tricked consumers into believing that they support the idea of worshipping the devil.
The extreme request made by the giant sportswear brand came in the form of a mega lawsuit against the MSCHF, which is the creative agency that is responsible for the customized shoes. Identified as the Air Max 97s, the product was released via a limited edition collection to the masses, comprising of only 666 pairs in total.
Meanwhile, the product’s release was perfectly planned alongside the rapper Lil Nas X’s brand new single release which was titled ‘Montero (Call Me By Your Name).
Now, Nike accuses the Brooklyn-based organization, MSCHF, for all the conservative backlash that it faces, due to the launch of the blood-filled shoes.
Reports confirmed how the sneakers weren’t your average pair of shoes as they came super decked with some pentagram pendants, soles featuring drops of blood from humans, as well as inverted crosses too.
In the complaint filed by Nike on Monday in one of Brooklyn’s federal courts, the statement read: “In a short span of time since the Satan Shoes were released, Nike has suffered some significant harm towards its goodwill, alongside consumers who think that Nike endorses satanism.
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